For a couple of reasons. First, the conviction that there is a small niche not being filled in the blogosphere. Second, because it’s more fun to be a participant than a rubbernecker. Or, as Seth Godin, the original “permission marketing” author said in a recent blog post about social media: you can be a bandit (who takes from others) or a philanthropist (who sees it as a platform for giving). Why be a bandit?
This blog is intended to reach out to professionals and institutions – doctors, architects, engineers, hospitals and colleges -- who want to learn from and share new (as well as tried and true) ways of promoting their services through public relations, marketing, business development and social media.
And, in the spirit of quid pro quo, it is intended to encourage other PR and marketing folks to share their case studies of success for small businesses, professional firms and academic institutions.
Hats off to those who are already successful at blogging in these areas, such as archidose and arch daily and SMPS Boston (architecture), Howard Luks and Kevin Pho (physicians), Seth Godin (social media), John Jantsch (social media for small business) and Roger Johnson of Linked-in’s PRWise forum (educators, others).
For more information and a website link visit me here.