Thursday, May 17, 2012

Social Media: Physician Friend or Foe?

One candid and enlightening discussion about the rewards and risks of physicians using social media can be found in a recent round table chat sponsored by Orthopedics Today at  Half a dozen orthopedic surgeons explain how and why they are using some social media platforms, but not others, to reach specific audiences for specific reasons.  The discussion offers thoughtful and responsible “best practice” nuggets for the use of social media by professionals.

Orthopedic physicians seeking to exchange clinical and business practice ideas that can be openly challenged by peers are turning to restricted-access forums (“collaborative practice communities” with firewalls) such as and and .

Physicians seeking more to “educate patients and improve their online reputation”  are creating websites or blogs that allow deep Web 2 integration with Facebook, Twitter and YouTube, according to Howard J. Luks, MD., who has developed a social media presence that is a model for others.  Another way for physicians to educate the public and gain an online presence is through consumer Q&A websites such as HealthTap, ShareCare and Avvo.

The forum addresses sensitive issues of patient confidentiality, legal ‘phishing’ and who in a medical office should be responsible for participating and monitoring blog, Facebook and Twitter posts.   This discussion is worth more than a cursory read and shows how social media can compliment traditional marketing and public relations.

Tuesday, May 1, 2012

12 Tips for Powerful Architectural Proposals

Kudos to SMPS Boston for its helpful blog posts and peppy reminders of practical information when it comes to marketing and business development for architects and engineers.  One recent post was titled 12 Tips for Powerful Proposals.  An excellent check list to keep in mind every time you write a proposal.   

I liked the second tip best...."Remember that the selection team is often not looking to choose a winner -- instead, they are looking to eliminate weaker proposals.  Don't give them a reason to eliminate yours!  Be sure to address all of the requirements in the RFQ/P."  

So, while you have to aim high and be creative in your proposal to get attention,  beware of not anchoring your planning and design innovations with detailed answers to the more prosaic questions.