I liked the second tip best...."Remember that the selection team is often not looking to choose a winner -- instead, they are looking to eliminate weaker proposals. Don't give them a reason to eliminate yours! Be sure to address all of the requirements in the RFQ/P."
So, while you have to aim high and be creative in your proposal to get attention, beware of not anchoring your planning and design innovations with detailed answers to the more prosaic questions.
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